Your location:Home > News > News
News Information
Powell-Peralta: the story of the iconic skateboard company
Sources: | Date: 2022-03-15 | Views: 156683

Powell-Peralta is a skateboard company founded in 1978 by George Powell and Stacy Peralta.

The legendary skate brand created the Bones Brigade, the most famous sidewalk surfing team in the history of the sport.

Stacy Peralta left the company he co-founded in 1991, but the iconic skater eventually returned for the brand's second life.

Here's everything that you need to know about Powell-Peralta, one of skateboarding's most influential brands, and the creator of the Flight Deck technology.

From Stanford to the Streets

In 1974, George Powell, an engineer from Stanford University, started making skateboard decks and wheels for his son in his garage.

The boards featured new materials like fiberglass and aluminum, and the wheels were made of urethane, a smooth and resistant substance.

At the time, Stacy Peralta was already a professional skateboarder and member of the Z-Boys team.

In 1976, Powell got laid off from his job in the aerospace industry and began experimenting with making skateboards for SIMS, with the Quicksilver ProSlalom deck as his glorious model.

Peralta was the number one ranked skateboarder in the world.

One year later, in 1977, George Powell started his own business - Powell Corporation - while Stacy Peralta and Tony Alva designed the emblematic Vans Era shoes.

Powell Corporation decks featured maple and aluminum and the groundbreaking Bones white urethane wheels.

In 1978, George Powell and Stacy Peralta team up and found Powell-Peralta alongside Craig Stecyk III.

Soon, Ray Rodriguez becomes the company's first pro skater, and Vernon Courtlandt Johnson, also known as VCJ, is invited to do the artwork.

VCJ created the renowned skull-and-sword graphic we now see on Powell-Peralta skateboards.

"Johnson created most of the well-known images in 1980s skateboarding," underlines Cole Louison.

"Images so famous they would be parodied in the sport's next strange wave, and images you might recognize even if you never skated."

"VCJ developed Hawk's skull over a Celtic cross, McGill's spooky skull wrapped in a snake, whose corneas are sideways, and the regal skeleton-with-sword Ray Bones boards that Rod liked so much."

George and Stacy were a dynamic duo and worked brilliantly as a team.

While Powell, the product designer, was always looking for new materials and ways to produce and improve products, Stacy Peralta, the team manager, was a fantastic marketing and management guru.

In the 2012 documentary "Bones Brigade: An Autobiography," it is clear how Peralta helped his team's young riders build a long-lasting, sustainable career.

In 1979, Stacy Peralta is named "Skater of the Year" by Skateboarder Magazine and announces his retirement from professional skating.

Immediately after, he formed the Bones Brigade crew, a pro skate team made up of Alan Gelfand, Mike McGill, Ray Rodriguez, and Steve Caballero.

In 1981, Powell-Peralta was fired up.

The company released pro models from Jay Smith, Alan Gelfand, Mike McGill, Steve Caballero, and Rodney Mullen.

In 1982, the brand launches the first Tony Hawk skateboard.

Although it didn't sell very well that year, it became a highly sought-after skateboarding collectible that could easily be worth over $10,000 today.


Send A Message

Subject:

E-Mail:

Tel:

Message:

If you have questions or suagestionsplease leave us a messagewe will reply you as soon as we can!